You’ve heard it before – focusing exclusively on content quantity just isn’t enough. For content to be effective, you need to develop content that is both relatable and engaging. The better you can connect with your audience, the better chance you have at engaging their interest in what you’re writing about. If you want to captivate your audience and increase…
Never has Ireland’s energy security and vulnerability been so apparent as it is now. For years, energy resilience, the extent of Ireland’s carbon-free energy generation potential, its role in tackling climate change, and its parallel economic opportunities have been advocated for by many. And while the appetite for action has been growing, it’s now with the energy crisis caused by…
Not so long ago, there were past wins, when science rallied international action to overcome the distance barrier between cause and effect. The great rallying of the troops to reverse the hole in the earth’s ozone caused by Chlorofluorocarbons (CFCs) is the perfect example. On that occasion, governments listened, solutions were sought and importantly, the solutions were acted on. Not…
Breaking up is hard to do… goes the tune… and while a departure from the well-known lyrics, breaking up with ourselves, and our own go-to habits and behaviours can be a tricky one too. The good news is, breaking up with some of our old ways ain’t such a bad thing, and may have you thinking why you haven’t been…
Be transparent about the actions you’re taking, and the impacts you’re having. Supporting consumers with specific though accessible detail that educates and informs is a win-win for everyone, for business and the consumer. We need to move beyond broad generalisations and vague statements that say nothing of value. People deserve and demand better quality information. Plan and Organise It’s important…
It’s easy to get completely bamboozled by choice these days. As you browse the internet, or supermarket aisle, there’s an overwhelming display of possibilities. The number of products or services available can often leave the consumer scratching their head and opting for the most obvious product or service that speaks to their immediate need, keeping a person in their usual…
‘Maybe not today, maybe not tomorrow, but someday and for the rest of your life!’… Though in a very different context, Humphrey Bogart and Ingrid Bergman were on the ball all those years ago… and while once upon a time it may have been easier to avoid the sustainability elephant in the room, times have changed, government policies have changed,…
The dial is being reset and we are all changemakers. By focusing on strong sustainability copywriting, you’re enabling and supporting enhanced consumer choice, you’re supporting your own business efforts by communicating with content that engages consumers.
Conscious consumerism refers to a person’s buying practices. Specifically when these are driven by a commitment to making purchasing decisions that have positive social, economic, and environmental impact. It essentially replaces mindless consumption with mindful consumption. It signifies an awareness of our individual impact on the world around us. It connects our ability through individual action, multiplied to collective action to catalyse and amplify our impact and drive positive demand for sustainable products, processes and services.
