Why do you need a sustainability copywriter?

As you’re here, it means you’re a) curious, or b) already on the track in your sustainability efforts and communications. Whether one or the other or both, you’re very welcome.

You might think ‘hey!, I can do this myself, can’t I?, do I really need a copywriter?’, the question is ‘can you do this yourself?’, ‘can you write engaging, quality content that communicates your story well?’, ‘that is accessible, informative and of value to the reader?’, ‘do you have time to dedicate to thoughtful copywriting that informs?’. It’s not that easy. 

Your business is built on its brand narrative. A brand story that excels will support your business to thrive! It’s how you communicate with your customers and reach new audiences. For example, if your webpage isn’t accessible and engaging, you’re losing the opportunity to relay valuable information about the work that you’re doing. You’re losing the opportunity to communicate how this meets the growing appetite to know more, to learn about your business ethics, and to hear about the high standards you’re setting for sustainability. 

As a sustainability copywriter, I can deliver:
  • Focused feature articles 
  • Case study research
  • Press content
  • Blogs
  • Webcopy
  • Newsletter content
  • Copy editing
  • Research papers
  • Grant funding applications

 

I want to see businesses with strong track records, ambition, and impact in sustainability, succeed. Your copy will not only tell your own unique story well, it will also shine a light on your business commitment to a better future for all. Authentic action speaks volumes. It compels more action. It engages consumers to support those businesses that are striving for better. It inspires more businesses to take positive action. People want to know more. And it’s up to you to share that story.

 

My commitment

If you are passionate about sustainability. I can help you bring attention to your business, product, or service. I can craft your business narrative and tell your story well! Many businesses are embracing new business models, production methods, and raw materials but struggle to communicate this to the consumer.  I can help you present the complex in easy to understand language. I will keep jargon to a minimum. I will deliver content that’s memorable and engaging. That relays the business ambition and motivation. I will deliver well-crafted and thoughtful communications. I will write in your organisational tone. I will develop content that is relatable and resonates.

Michelle has a deep and sincere passion for sustainability, bringing clarity of thought, expertise and purpose at every step. It was my pleasure to work with Michelle on the sustainability journey of Cork Chamber during a pivotal phase of change. From our UN SDG pledge to our award winning Sustainable Cork Programme, Michelle continually pushed the boundaries, in a positive and inclusive manner.”

Thomas McHugh, Director of Public Affairs and Communications, Cork Chamber

Michelle brought a wealth of insights, knowledge, and understanding of sustainability to her project work with NACEC. Engaging with a range of member centre locations across the country, Michelle’s work was a key contribution to our EU Project Sustainable Futures for Enterprise Centres. Michelle’s work enabled NACEC – as a consortium partner in this project – to play a pivotal part in developing the understanding of and the growing opportunity for enterprise centres to become leaders in sustainability and resilience building at a community, national, and EU level. Working with Michelle has been hugely positive, she has delivered exceptional outputs and I highly recommend Michelle and ConsciousCopy.”

Siobhán Finn, National Hub Network Manager, National Association of Community Enterprise Centres

Effective communication is vital for getting the word out on sustainability and initiating meaningful climate action. We need people who can communicate these ideas in a simple, yet highly compelling way. ConsciousCopy does just that. Michelle has a way with words that brings ideas to life and is able to construct narratives that drive people to action. As a member of the EcoMerit oversight board she has really helped EcoMerit to get its message out there and people like her are truly valuable assets in addressing the climate crisis.”

Bobby Lambert, Business Development Director, EcoMerit

Michelle has a deep and sincere passion for sustainability, bringing clarity of thought, expertise and purpose at every step. It was my pleasure to work with Michelle on the sustainability journey of Cork Chamber during a pivotal phase of change. From our UN SDG pledge to our award winning Sustainable Cork Programme, Michelle continually pushed the boundaries, in a positive and inclusive manner.”

Thomas McHugh, Director of Public Affairs and Communications, Cork Chamber

Michelle brought a wealth of insights, knowledge, and understanding of sustainability to her project work with NACEC. Engaging with a range of member centre locations across the country, Michelle’s work was a key contribution to our EU Project Sustainable Futures for Enterprise Centres. Michelle’s work enabled NACEC – as a consortium partner in this project – to play a pivotal part in developing the understanding of and the growing opportunity for enterprise centres to become leaders in sustainability and resilience building at a community, national, and EU level. Working with Michelle has been hugely positive, she has delivered exceptional outputs and I highly recommend Michelle and ConsciousCopy.”

Siobhán Finn, National Hub Network Manager, National Association of Community Enterprise Centres

Effective communication is vital for getting the word out on sustainability and initiating meaningful climate action. We need people who can communicate these ideas in a simple, yet highly compelling way. ConsciousCopy does just that. Michelle has a way with words that brings ideas to life and is able to construct narratives that drive people to action. As a member of the EcoMerit oversight board she has really helped EcoMerit to get its message out there and people like her are truly valuable assets in addressing the climate crisis.”

Bobby Lambert, Business Development Director, EcoMerit